5 Reasons Why the Nintendo Switch Might Actually be Genius
5
The Nintendo Switch Might Actually be Genius Glixel

By playing to its strengths and focusing on a new generation of player, Nintendo is placing the right bets

By playing to its strengths and focusing on a new generation of player, Nintendo is placing the right bets

Last week we looked at how Nintendo's future success seems assured regardless of how the Switch ultimately performs after it's released on March 3. Since the company livestreamed its big global reveal back in January, there've been plenty of doubts expressed as to whether the quirky hybrid device will be able to hold its own against the PlayStation 4 and Xbox One, or even versus the constant distraction of the games on our phones. 

The way that people play games is changing dramatically though, and while the Switch seems a bit unconventional, there's a strong argument for the fact that Nintendo is very cleverly adapting to the needs of younger players. Far from being weird and oddly contrarian, the Switch is actually a very clever response to how people – and particularly kids – play games in 2017.