Popular video games frontman leaves to run Liverpool FC
Today is Peter Moore’s last day in the video games business before he leaves to be the new CEO of Liverpool Football Club in the UK. The executive, who gamers know as the man that launched both the Sega Dreamcast and the Xbox 360 in the United States before moving to Electronic Arts, where he has been for the past 10 years.
Moore is a rare personality in video games. Alongside Nintendo of America president Reggie Fils-Aimé and just a small handful of others, the 62-year-old Brit is one of the few purely business-focused "names" that fans both recognize and display genuine affection for. Unlike the majority of gaming's celebrities, he's never made a game or built a piece of technology, but over the past two decades he's been on the front lines helping shepherd the world of video games as they've matured from hobby status to a mainstream cultural force.
Moore said farewell in a letter headlined "Game Over, Press Start," and in a YouTube video (above) featuring highlights from his time at Sega, Microsoft and EA. "I am crystal clear in understanding that I was merely the front man for your brilliant achievements," he said. "The 'suit' that sometimes did goofy, cheesy stunts and speeches to draw attention to your phenomenally creative talent."
For an extensive look back at Peter's time in video games, you can read our in-depth interview with him here, where he recalls stories an events from his time in video games, including telling Sonic the Hedgehog creator Yuji Naka to "fuck off" and how his team at Microsoft fooled everyone with fake pictures of the Xbox 360 before it was launched. He also recounts stories of how Electronic Arts rebuilt itself in the wake of being "the worst company in America" and how the company is approaching esports.
He also calls Xbox boss Phil Spencer "little Phil, junior guy somewhere."